Do I care about football?

As a German male citizen, perhaps I do — purely hypothetically speaking.
But no — I don't.

What I do care about, however, is that my VASARELY font was chosen by the agency Jones Knowles Ritchie (NYC) for their client Powerade as part of the global World Cup campaign.

We were asked to make a few adjustments, so we refined some glyphs for improved legibility and even added a few extra details.

JKR used the font for the headlines in the campaign layouts, some of which you can see here.
These visuals were kindly provided by Robert Medkeff and Laura Rodriguez.

I couldn't be more proud.
But I'll most likely still not be watching the games…

#FWC26 
#FIFAWorldCup
#WM2026
#WorldCup2026
#worldcup26 
#fifa 
#fussballwm 
#football
#soccer
#jkr
#powerade 
#font
#typedesign
#studiob2302
#vasarely