Branding and detailed corporate identity for Builtech, a forward-thinking holding company operating in the field of building services engineering, bringing together a diverse portfolio of specialized subsidiaries under one strong umbrella brand. Executed with Lars Wunderlich (CD), who was initially briefed for the logotype pitch, Julius Brodkorb and Maria Buttenhoff.

The task was to develop a comprehensive corporate design and branding strategy that unites these varied competencies while providing each sub-brand with a clear and structured framework for communication.

At the heart of the project was the creation of a brand identity that reflects Builtech’s role as both an innovator and a reliable partner in a highly technical and future-driven industry. The design needed to convey professionalism, precision, and technological expertise — while simultaneously offering enough flexibility to accommodate the unique profiles of the various companies within the group.

The visual identity was implemented consistently across all touchpoints, both online and offline: from corporate stationery, reports, and presentations to digital platforms such as websites, intranet, and social media channels.

A modular, scalable design system was developed, allowing sub-brands to position themselves clearly within the overarching Builtech ecosystem, while maintaining coherence and recognition at the group level.

The design language is characterized by clean, precise typography, a sophisticated color palette balancing technical coolness with human approachability, and graphic elements that symbolize connectivity, efficiency, and system thinking — all core principles in Builtech’s field of expertise.

This integrated branding solution strengthens Builtech’s position as a cohesive, future-proof network of specialized companies. It establishes a professional, unified market presence that communicates competence, trust, and innovation across all levels — from the holding to each individual subsidiary.